Should beginner traders put their money into ETFs or shares?
It’s one of the first, and most confusing, questions new traders face. In this episode, Louise Bedford breaks it down, defines the key terms, and gives you the specific strategies you need to excel.
You’ll discover:
- The single biggest risk when trading ETFs that most beginners completely overlook.
- How the Kelly Principle can protect you from blowing up your account – and why it applies differently to shares versus ETFs.
- Why there are now more ETFs than individual stocks in the USA, and what this means for your trading decisions.
- Louise’s key rule for choosing ETFs with confidence: always check Assets Under Management (AUM) and avoid the ‘dogs’.
- The classic mistake most new traders make – chasing leverage and spreading themselves too thin – and why it destroys accounts fast.
- A timeless reminder from Ed Seykota: “There are no old, bold traders.”
Louise also explains why you don’t have to choose one side. You can trade both ETFs and shares – as long as you have a structured method.
Next Steps:
- Explore Louise’s Trading Made Simple video course, free at tradinggame.com.au, to put these principles into practice.
- For deeper insight into risk management, check out my books Trading Secrets and Charting Secrets.
About Louise Bedford
Louise Bedford has traded, taught, and written extensively about the financial markets for over 30 years, building a reputation as a highly accomplished and experienced trader, educator, and author.
She co-founded The Trading Game and has gained recognition for her unique approach to teaching trading psychology and market analysis.
Louise has authored several successful trading books. In particular, her titles include Trading Secrets, Charting Secrets, The Secret of Candlestick Charting, and Investing Psychology Secrets.
Louise runs her hugely popular, repeat-for-free Mentor Program Pro online course. Through this course, she shows you how to automate your trading so you can retire early and get on with your life.
Did you know you can book a free 30-minute call with Louise to discuss your current trading strategies?
Just click the button below to take the quick survey, and then you’ll be able to choose a time to talk to Louise.
Other ways to get in touch with Louise
Facebook: https://www.facebook.com/TradingGame/
Twitter: https://twitter.com/TheTradingGame
LinkedIn: https://linkedin.com/in/louise-bedford/
Youtube: https://www.youtube.com/tradinggame
TikTok: https://www.tiktok.com/@tradinggame.com.au
Instagram: https://www.instagram.com/tradinggame.com.au/
Image by AI Google Labs



