Fear. It can freeze you… or it can forge you.
In this deeply personal episode, Louise Bedford sits down with Anne Wicking and Jo Wiese from What’s Fear Got to Do With It? to explore how fear shapes who we become – in life, and in trading.
From a childhood marked by poverty and addiction, to health crises that stole her voice and nearly her future, Louise opens up like never before.
She shares the pivotal moments that defined her courage, the mentors who changed her trajectory, and the practical tools that helped her turn fear into her greatest teacher.
You’ll hear the stories that built her resilience – from hiding in a closet as a frightened child, to rebuilding her identity through trading when her body shut down. Louise’s honesty is raw, reflective, and deeply inspiring for anyone navigating fear, uncertainty, or self-doubt.
You’ll Learn:
- The surprising link between fear and excitement — and how to use it to perform at your peak.
- How your childhood money scripts influence your trading decisions today.
- Three practical steps to turn fear into focus and confidence.
- Why persistence and purpose are the ultimate trading edge.
- How trading gave Louise back her identity, her freedom, and her voice.
Key Insight:
“You don’t need to wait for rock bottom. You can choose to change long before you hit the cliff.” – Louise Bedford
About Jo Wiese
Jo Wiese is a Wellbeing and Parenting Consultant whose 30-year career spans the fields of
psychology and wellbeing science. She is also the co-host of the What’s Fear Got to Do With It podcast. This is where she dives into raw, unscripted conversations about fear, how it shapes and challenges us, and often guides us toward growth.
At the heart of her work is a deep belief in the power of connection. To ourselves, to each other, and to the evidence-based tools that help us live, parent, and lead with greater awareness and insight.
About Anne Wicking
Anne Wicking is a mentor, consultant, and podcast host who brings warmth, wisdom, and depth to every conversation. As co-host of What’s Fear Got to Do With It?, she creates space for courageous, real dialogue, helping people feel seen, heard, and empowered to grow.
Certified in Conversational Intelligence®, Anne works at the intersection of neuroscience and communication. She guides individuals and teams to build trust, deepen connection, and navigate change with confidence.
Anne has over 15 years as a CEO in education and mental health, and leadership experience across IT, HR, and corporate sectors. She blends insight and curiosity to help others lead and communicate
Stay in Touch with Jo and Anne
Follow the What’s Fear Got to Do With It podcast.
Substack: https://whatsfear.substack.com/
YouTube: @whatsfear_podcast
Instagram: @whatsfear_podcast
Facebook: @What’s Fear Got to Do With It podcast
Jo’s LinkedIn profile: https://www.linkedin.com/in/jo-wiese-a2770a132/
Anne’s LinkedIn profile: https://www.linkedin.com/in/anne-wicking-8b6b9217/
Next Steps:
- Grab a copy of Louise’s book Trading Secrets for more step-by-step trading guidance.
- Check out the Trading Made Simple video course, free at tradinggame.com.au, to move from beginner to confident trader at your own pace.
- Do Louise’s survey so she can shine a light into your blindspots and book a call with her using this link: survey.tradinggame.com.au
About Louise Bedford
Louise Bedford has traded, taught, and written extensively about the financial markets for over 30 years, building a reputation as a highly accomplished and experienced trader, educator, and author.
She co-founded The Trading Game and has gained recognition for her unique approach to teaching trading psychology and market analysis.
Louise has authored several successful trading books. In particular, her titles include Trading Secrets, Charting Secrets, The Secret of Candlestick Charting, and Investing Psychology Secrets.
Louise runs her hugely popular, repeat-for-free Mentor Program Pro online course. Through this course, she shows you how to automate your trading so you can retire early and get on with your life.
Did you know you can book a free 30-minute call with Louise to discuss your current trading strategies?
Just click the button below to take the quick survey, and then you’ll be able to choose a time to talk to Louise.
Other ways to get in touch with Louise
Facebook: https://www.facebook.com/TradingGame/
Twitter: https://twitter.com/TheTradingGame
LinkedIn: https://linkedin.com/in/louise-bedford/
Youtube: https://www.youtube.com/tradinggame
TikTok: https://www.tiktok.com/@tradinggame.com.au
Instagram: https://www.instagram.com/tradinggame.com.au/
Image by Christine Benton on Unsplash
Image by AI Google Labs
